From Skeptic to Believer: How The Balm Helped Heal My Sister’s Eczema

Feb 1, 2025

Living with eczema isn’t just frustrating — it can be life-altering.

For Jenna, Cowbelle’s founder’s sister, it’s been years of navigating hypersensitive skin, painful flare-ups, and a long list of food sensitivities that made finding the right skincare feel nearly impossible.

Like many eczema warriors, Jenna was focused on healing her skin from the inside out — gut health, diet, lifestyle changes — but still, the flare-ups came. Angry red patches. Dry, flaky skin. Intense itchiness. It didn’t make sense… until she took a hard look at the ingredients in her “clean” skincare products.

Even those labeled natural or gentle were triggering her skin — filled with hidden fragrances, preservatives, and additives that only made her inflamed skin worse.
Her skin barrier was already damaged. Her immune system hypersensitive. And unknowingly, her skincare was making it all worse.

That’s when her sister (hi, it’s me 👋), founder of Cowbelle Skincare, handed her a jar of The Balm.

A Sister’s Trust — and a Game-Changer for Jenna’s Skin
As the founder of Cowbelle, I pour my heart into every product — but I don’t just make it for strangers on the internet. I make it for my family. I trust The Balm so much, it’s the first thing I recommend to the people I love most.

Still, Jenna was skeptical.


Her skin had been through so much. She didn’t want another flare-up. But she agreed to try just one application.

The next morning, she texted me in disbelief:

“The redness is already fading. I’ve NEVER seen my skin calm this fast. This stuff is magic?!”

Within a few days, the dry, itchy patches that had been tormenting her were gone.
The inflammation had settled. Her skin felt calm — for the first time in a long time.

Why The Balm Works for Hypersensitive Skin
Made with only a handful of pure, skin-loving ingredients — grass-fed tallow, organic honey, jojoba oil, beeswax, and colloidal oatmeal — The Balm was designed for skin just like Jenna’s.

It restores the skin barrier by mimicking your skin’s natural fats — not sitting on top like most moisturizers, but actually soaking in and helping the skin heal at a deeper level.
No hidden irritants. No sketchy chemicals. Just nourishing, barrier-repairing goodness.

Now Jenna’s Go-To for Every Flare-Up
Today, Jenna keeps a jar of The Balm on her nightstand, in her purse, and in her bathroom. It’s her #1 must-have whenever her skin acts up — and the only product she fully trusts not to trigger another reaction.

“I didn’t believe it at first,” she told me. “But now? I wouldn’t use anything else.”

Because Real Trust Starts at Home
As a founder, there’s no bigger compliment than watching your own family choose — and rely — on the products you create. Jenna’s story is a powerful reminder that the right skincare doesn’t just change your skin… it gives you back peace of mind.

If you’ve been struggling with reactive skin, eczema, or unexplained flare-ups — especially after trying everything — it might be time to look at what’s in your products.

Your skin doesn’t need more.
It needs better.

Get The Balm and give your skin the relief it’s been waiting for.

💬 Got a story like Jenna’s? DM us or tag @cowbelleskincare — we’d love to hear your healing journey.